Nike Reactland

Whats the best way to show a bouncy light durable shoe? By immortalizing you into a video game of course! Wieden+Kennedy Shanghai were tasked with making a trialing experience where the outcome of trialing the shoe would be a 10 second shareable video for WeChat. Customers lined up to have their photo taken then try out the shoe on a treadmill as part of an interactive running experience. You control a digital version of yourself across a huge screen collecting escaping Nike Epic React shoes to gain time advantage. As you run you pass through world cities starting in China and ending in New York.