Coopers Big Things
Coopers may be born in Adelaide, it’s raised by locals all over Australia, making Coopers truly Local Everywhere.
While at T&DA I was lead Creative Technologist on a cool AR activation idea by Special Group for Coopers called "Big Things" which was a Geolocation based AR app. We built it with native code in Android and iOS. If you are in Austrlaia you can see it here www.bigales.com.au
Write up
Coopers, the last locally owned and operated big-beer brand in the country, announced the findings to celebrate ‘Local, Everywhere’, a campaign set to mark the brand’s place as the local beer of Australia. Because although Coopers may be born in Adelaide, it’s raised by locals all over Australia, making Coopers truly Local Everywhere.
T&DA created an IOS and Android app concurrently, utilising Appclips and Instant Apps to remove barriers of entry involved in downloading an app.
Launching via the interactive AR mobile experiences, paid & owned social, earned media, influencer content, and large & small format OOH, ‘Local Everywhere’ breaks new ground in augmented reality. The enabling of a geospatial AR experience, with dynamically occluding AR ‘Beer Cans’ in over a thousand locations nationwide is an Australian first, demonstrating the brand’s ambition across the country.
Media & Press
Roastbrief
BIA Staff
